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  • Brief

    Nello was looking to start up a new business venture on his own. He's been a car mechanic over 20 years and he wanted to highlight his ability to repair and service large trucks such as Toyota and Lexus.  With the logo I created an illustration of a truck and incorporated his name to help highlight his business at first glance. On the business cards I went with black to help keep the strong and automotive look and feel.